1. Limit the number of fonts you use
You always want to make sure that your fonts work well together and try to limit the number of fonts you use to three or less. Experiment and play around with the fonts that you already have in the software you’re working with, or you can always download free ones from reputable font websites.
2. Change the size and height of your text to make it fit perfectly on your design
You can always play around with the text that is overlaid on an image. You can increase or decrease the line-height and spacing of letters to create a “box effect”. In this image, you can see that the line height has been reduced significantly, and the size was brought up exponentially.
3. Use contrasting fonts to stick out—they make the perfect pair
When designing, the goal is to draw someone’s attention and portray to them what you’re trying to say. You can make a big statement by using little tricks, like this one. Use contrasting fonts. For example, you can use a bold sanserif font with a cursive, romantic font to show people the mood of the text.
4. Don’t be afraid to go BIG
When choosing elements for your design, remember: larger objects attract more attention than smaller objects. If you’re using multiple elements, make sure that your principal object is larger than the others, as the eye of your viewer will automatically be drawn to the larger of the two objects. Scale all elements of your design: text, elements, buttons, everything.
5. Track your text—give each letter its personal space
You got to let each letter have some personal space and give them the room to breathe. Jokes aside, letter spacing and kerning typography is a huge deal. It can really make or break a design. Some fonts, by default, have some odd letter spacing, but luckily that’s something that you can take care of and handle yourself like a pro.
6. Use contrasting colors
Opposites attract, and that’s a fact. It’s in our nature to be interested in the unusual, and that’s why using contrasting colors in graphic design is a must. It’s eye-catching, it makes a statement, it’s impressive graphic design.
7. Use white space when you can
When you use white space, you’re avoiding your message getting lost in the chaos and noise of your design. White space is elegant, simple, but sophisticated, and beautiful. And, the great thing about this technique is that it’s almost less work for you! But then again, when is a designer ever not working?
8. Be consistent in your design
Consistency is the one thing that can take all of the different elements in your design, and tie them all together and make them work. In an awareness campaign, it is vital for people to begin put 2 and 2 together and begin to recognize your cause. Consistency piques people’s interest.
So stay consistent in your colors. Use color palettes in your designs and your typography size, spacing, and position. When your design is consistent, your client will be happy.
9. Use flat design to your advantage
Contrary to popular belief, you don’t have to work endless nights and hours to create a fantastic design by using complicated 3D elements. Flat design is your friend. Remember that. And the great thing about flat design is that it has become more and more popular over the years, which is excellent news to the beginner and advanced designer.
10. Give your text a good structure
Use the alignment tools in whatever software you use to your advantage. Whenever you add text to your graphic design, be sure to align it with other elements in your design to make it visually pleasing.
By aligning your text and giving it a beautiful structure, it will increase the readability of your viewer. Also, be sure to keep your text to the bare minimum, because the attention span of viewers can, unfortunately, be very short.