1. Icons, icons, icons
By using icons, you can lead the attention of a viewer whenever you want. Icons don’t have to be limited to famous logos like Twitter or Instagram. You can use icons of all kinds to give you that extra visual pizzazz. You can create your own icons that are simple B&W or brightly colored.
Make them have a flat design or 3D. Integrate them into your design to increase the aesthetic value of your design and enhance the viewer’s experience while they’re engaging with your great graphic design.
2. Stay in line!
Not only can you guide a viewer’s eyes to a focal point by using icons, but you can do the same thing by using lines in graphic design. You can also create a sense of compartmentalization with lines. If you have a minimalistic design, a good idea might be to add some lines for depth and create interest within the viewer.
3. Use a color palette
On the note of consistency, color consistency is a MUST. If you’re not trying to create crazy contrast in your design, then a great idea would be for you to use a color palette throughout your entire design. It will subconsciously interest viewers and also is very pleasing to look at.
Any by passer will stop to see what you have to see, even if your design has nothing to do with them, for the simple fact that it is beautiful to look at. So the main idea here is basically: please people, for the love of good graphic design, use a color palette.
4. Create a visual hierarchy
When it comes to hierarchy graphic design, it’s vital for you to know what the order of importance is. Hierarchy in graphic design helps viewers to see a clear layout of what you’re wanting to portray, and it makes it easier for them to understand. This is important because the average attention span, if we’re really pushing it, is about eight seconds. Therefore, you need to be sure that your work makes sense, yet it is still interesting.
5. Adjust image and background levels for text to stand out
Just like in the image where we talked about using multiple fonts, you can see that the background in this graphic design is blurred. Whenever you put text on top of an image, it’s important that your viewers can understand the text, and sometimes that means applying a gaussian blur or desaturating the phot for the text to be readable.
6. Always think about your main audience
Like many times in life, compromise can be the answer. Whenever you are creating a design, you have to be thinking about who you are making the design for. And sometimes that means stepping out of your comfort zone to make your client happy. And that’s not always a bad thing; it definitely increases your creativity and pushes your limits.
7. Keep things simple
You may be scared to try out a minimalist design because you’re afraid that it’s just too plain. But I’m here to tell you that you can have a minimalist design without being boring. Bring your design to life with a little pop of color or a funky font. But sometimes, less is more, and that is a virtue to live by.
8. Define the mood and vibe
When you’re creating your design, you must ask yourself, “What is the tone of voice or the vibe that I’m going for here?”. This will determine lots of things for you, such as the elements you’re going to use, the color scheme you need to go with, and so many other things. Determine the mood of your design, then start making major decisions.
9. Font families want to stick together
If you want to spice up the text on your graphic design, but don’t want to go through the process of finding another font that works well together with the one you’ve already got, then I’ve got the solution for you.
All you need to do is use the variants in the font family. Let’s say you’re using Helvetica in your design. All you need to do to spice things up is to use his brother Helvetica bold. Then his sister italic. You see where I’m going with this?
10. Get your facts straight
Before you get into designing something for a client, do your research. I can’t stress this enough. Look around at your competition, see what they’re doing, then be better than them.
11. BOLD BOLD BOLD
Stand out of the crowd and be different—be BOLD. Sometimes you have to think out of the box and ask yourself how you can be different and bold. Sometimes that means using contrasting colors to create drama in your graphic design, and sometimes that means using text that really just jumps out at you. The choice is yours, but whatever choice you make, make it bold.
12. Be different
It is absolutely okay to follow trends. But why be like everyone else when you literally do not have to be? Instead of becoming just like everyone else and following major trends, look at trends, study them, be inspired by them, but put your own twist on it that makes you stand out and have recognizable content.
13. Get that aesthetic
You know it as well as I do, aesthetic is everything. Sometimes that means aligning your text with the background image. So if your image is slanted, then your text should be following suit. Align your shapes and objects if you need to. This will give you that aesthetically pleasing vibe you and your viewers are looking for.
14. Be transparent
Be transparent. Today, that quote is going to apply not only to you as a designer, but also to your fonts. Sometimes, you don’t want your text to take away from your image, but you still have a big, bold message you need to get across.
Here’s the answer for you: use transparent fonts. Use any fonts of your choosing, then just change the opacity levels, to still see the text, but to not take away from the image.
15. Get messy with it
This is one of my personal favorites. This idea is just so fun and crazy that it makes me happy. And I’m sure that’s the vibe that will be picked up by all your viewers. This font is different and takes you a step out of your comfort zone.
You can do this with any font of your choosing by individually typing each letter, choosing the size and rotation of it, and then placing it in the order of the word. Definitely, a technique to remember and that you could try in the right kind of project.
16. Write down your ideas
Creativity isn’t always handy, but you know what can be? A notebook full of ideas. Start carrying around a little doodle notebook and jot down and sketch your design ideas as they come to you. Who knows, maybe you’ll be inspired while you’re walking around town and you won’t want to miss the chance to write down your next big idea.
17. Create a design per day to practice
Every day is a new day for you to improve and become a better you, a better designer. No matter how you’re feeling, from this day on, you need to create one design a day, no matter how simple or intricate. Just get your wheels turning in your noggin and let the creativity flow a little each day so you can be in better touch with your designer side.
18. Take a break, then bounce back
Like in every situation in life, you can burn out. Sometimes, when you’re in the zone, you need to make it a point to get outside, take a creative break, and rest your brain. Or maybe you’re in the opposite situation.
You’re sitting at your computer, but no ideas are coming to you. Go get a glass of water or a cup of coffee and go outside for a little walk and let your batteries recharge. The creativity flow will come back to you. Just rest, then bounce back. You’ve got this.
19. Make your own rules
There are no rules to design. Each designer deserves the right to be authentically themselves. Obviously, you can take pointers from others and follow trends, but you’re your own creative rule maker. People will respect your authenticity, and with that, I come to my final graphic design tip.
20. Be yourself
This is absolutely the best tip that any designer or any person could ever give you. Be authentically you! There’s only one you in this world, and you don’t need to be like anyone else, because everyone else is already taken.