You are currently viewing Online Marketing Tips
woman hand pressing online marketing icon on blue background with world map

Online Marketing Tips

Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not work for another. What you as a business owner have to do is find out what works for your business. There are different types of marketing strategies when it comes to internet marketing, but these five tips should help you to see success no matter which tool or platform you use.

1. Begin with the End in Mind. Establish Goals

As with most things in life you should begin with the end in mind. When it comes to internet marketing you should set a goal for what you want to get out of it. Is it more customers? Is it more traffic to your website? Is it more awareness about your product? Is it all of the above?

The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals

2. Establish Yourself as a Thought Leader

With so much content for people to read out there and so many options to choose from it is important to establish yourself as authority on what your business provides. You want people to come to your site because they believe you have the best information or the best knowledge of whatever their problems are, you want your customers to think of you as a thought leader or an expert. You can achieve this by constantly posting content on your business blog that is helpful and informative for your customers.

3. Make Sure Your Website is Optimized

Just having a website that you haven’t touched for a while isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.

4. Aim to Drive Traffic to Your Website

Now that you have an SEO optimized website, you have to figure out all the other different ways to bring people to it. There are tons of different options and platforms you can use to drive traffic to your website.

5. Pace Yourself

Between email marketing, social media, video marketing and all of the other digital channels out there its easy to get lost. When it comes to internet marketing, it’s important not to drink through a fire hose. Start off with a few strategies so that you don’t get overwhelmed. As you get the hang of things, you can add on new strategies.

6. Cross-Promote

To get the most out of internet marketing, make sure that you’re not just using multiple channels, but also that you’re integrating these channels into one coherent system. Promote your content across multiple channels, spread the word about your email list on social media, and put your social media handles into your marketing emails. You can also integrate some of your offline marketing techniques with internet marketing strategies.

7. Stay Up on Internet Marketing Best Practices

You’ve heard about best practices, but what does it mean exactly? It refers to the good (“white hat”) tactics you should be using to get your business found online. Using “black hat” practices can result in penalties from Google, Facebook, and spam filters. Here are some important best practices for the main channels of internet marketing:

SEO:  Use keywords (but do not keyword stuff!) and write descriptive, unique content on your website and blog posts. 

Website: make it easy to navigate and mobile friendly, and include clear calls-to-action (CTAs)

Facebook: use the 80/20 rule when posting (80% non-promotional content and 20% promotional content). 

Email: avoid “spammy” words like “FREE” in your subject line and include an “unsubscribe” option for your recipients. 

There are many angles and opinions to take into consideration when working on your digital marketing campaigns, but best practices serve as a crucial guideline and professional barometer by which to measure your standards.

8. Give Your Audience Content They Want

A big part of your internet marketing strategy should be providing your audience with helpful content. It’s important for your potential customers to think of you as a resource to them. Providing potential buyers with content they can use is a great way to become their trusted advisor. Here are four genres of content to publish for your audience:

Educational – Want to become that trusted advisor to your customer? Educate them! A great way to do this is to post tips about your industry. If you’re a catering business maybe you could post a “Best Foods to Serve at a Graduation Party,” or a CrossFit Center can post “15 Minute Workouts for Professionals”.

Inspirational – Inspire your customers with a story or a great article you found. Or maybe a quote that you live by. Whatever it is, make sure it’s inspiring!

Interesting – People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. Break up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So, remember a picture is worth a thousand words.

Promotional– Every once in a while, you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.

Marketing yourself effectively can seem like a daunting task for today’s small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you stick to best practices.

This Post Has 223 Comments

  1. A person essentially help to make significantly posts I’d state.
    This is the first time I frequented your website page and
    thus far? I amazed with the analysis you made to create this particular
    put up incredible. Wonderful job!

  2. This paragraph is in fact a pleasant one it helps new the web viewers,
    who are wishing in favor of blogging.

  3. I’m not that much of a internet reader to be honest but your sites really nice, keep it up!
    I’ll go ahead and bookmark your site to come back in the future.
    Many thanks

  4. What a data of un-ambiguity and preserveness of precious familiarity concerning unpredicted feelings.

  5. What i do not realize is in reality how you’re now not really much more neatly-favored than you may be right now.
    You are so intelligent. You understand therefore
    significantly with regards to this topic, made me in my view believe it from
    so many various angles. Its like women and men don’t seem to be interested until it is something to do with Lady gaga!
    Your own stuffs nice. All the time deal with it up!

  6. chat

    great points altogether, you just won a emblem new reader.
    What would you recommend in regards to your submit that you
    just made some days in the past? Any certain?

  7. site

    Hi there! I understand this is somewhat off-topic however
    I had to ask. Does managing a well-established website such as yours require a massive amount work?

    I’m brand new to running a blog however I do write in my diary
    on a daily basis. I’d like to start a blog so I can easily
    share my personal experience and views online. Please
    let me know if you have any kind of suggestions or tips for new
    aspiring bloggers. Thankyou!

  8. Remarkable! Its truly awesome paragraph, I have got much clear idea regarding
    from this article.

  9. xt_blog

    Hello there, I found your site by way of Google whilst searching for a related topic, your website got here up, it
    seems great. I have bookmarked it in my google bookmarks.

    Hi there, simply was aware of your weblog thru Google, and located that it’s truly informative.
    I’m gonna watch out for brussels. I’ll appreciate when you continue this in future.
    Many people shall be benefited from your writing.

    Cheers!

  10. 마사지

    You can certainly see your enthusiasm in the article you write.

    The world hopes for more passionate writers such as you who aren’t afraid to mention how they believe.
    Always follow your heart.

  11. An impressive share! I’ve just forwarded this onto a colleague who was conducting a little research on this.
    And he actually bought me breakfast simply because I stumbled upon it
    for him… lol. So let me reword this…. Thanks for the meal!!
    But yeah, thanks for spending the time to discuss this
    topic here on your website.

  12. I do believe all of the ideas you have presented for your post.

    They’re really convincing and will certainly work.
    Nonetheless, the posts are very short for novices. Could you please
    extend them a bit from subsequent time? Thank you for the post.

  13. Everything is very open with a very clear description of the issues.

    It was definitely informative. Your website is very useful.
    Thank you for sharing!

  14. you’re really a good webmaster. The site loading velocity is incredible.

    It kind of feels that you’re doing any unique trick.
    Moreover, The contents are masterpiece. you have done
    a fantastic activity in this matter!

  15. I’ve been exploring for a bit for any high quality articles or blog posts in this sort of house .
    Exploring in Yahoo I ultimately stumbled upon this website.
    Reading this information So i am happy to convey that I have a
    very good uncanny feeling I came upon just what I needed.
    I most undoubtedly will make sure to don?t overlook this web site and give it a
    look regularly.

  16. Have you ever considered creating an e-book or guest authoring on other sites?
    I have a blog centered on the same ideas you discuss
    and would really like to have you share some stories/information. I know my viewers would
    value your work. If you are even remotely interested, feel free to shoot me an e-mail.

  17. Hi there, I discovered your web site by means of Google at the same
    time as searching for a similar matter, your site got here up, it seems great.
    I have bookmarked it in my google bookmarks.
    Hi there, just became alert to your blog through Google, and located that it’s really
    informative. I am going to be careful for brussels.

    I will be grateful when you proceed this in future.
    Many folks will likely be benefited from your writing.
    Cheers!

  18. I am really thankful to the owner of this web page who has shared this great article at
    at this place.

  19. slot online

    This design is steller! You certainly know how to keep a reader entertained.

    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!)
    Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it.

    Too cool!

  20. a

    This info is invaluable. When can I find out more?

  21. Website

    It’s awesome to go to see this web site and reading the views of
    all colleagues on the topic of this post, while I am also eager of getting familiarity.

  22. essaytyper

    That is a good tip particularly to those fresh to the blogosphere.
    Short but very accurate info… Appreciate your sharing this one.
    A must read post!

  23. Website

    I simply couldn’t go away your website before
    suggesting that I actually loved the usual information a person provide for your visitors?
    Is gonna be back incessantly in order to check up on new posts

  24. Having read this I thought it was rather informative.
    I appreciate you finding the time and energy to
    put this informative article together. I once again find myself spending a lot of time both reading
    and commenting. But so what, it was still worthwhile!

  25. When some one searches for his required thing, therefore he/she desires to be available that in detail,
    so that thing is maintained over here.

  26. Wow, wonderful blog layout! How lengthy have you ever been running a blog for?
    you made blogging glance easy. The total glance of your website is wonderful, let alone the content!

  27. Profile

    Excellent post. I definitely love this site. Continue the good
    work!

  28. Thanks designed for sharing such a fastidious opinion, piece of writing is pleasant, thats why
    i have read it completely

  29. I used to be recommended this web site by my cousin. I am not certain whether or not this put up is written through him as nobody else recognize such exact about my difficulty.

    You are amazing! Thank you!

  30. b

    I have read so many content on the topic of the blogger lovers however
    this post is genuinely a pleasant post, keep it up.

  31. More info

    I simply could not leave your site prior to suggesting that I actually loved the usual info a person supply on your visitors?
    Is gonna be again regularly in order to inspect
    new posts

  32. Visit here

    Pretty! This was an incredibly wonderful article.
    Thanks for supplying this information.

  33. XRumerTest

    Hello. And Bye.

  34. MichaelNef

    Кто из людей не был ребенком?

    Предполагаю, что все. Также все мы испытывали трудности в выполнении домашнего задания.

    По ссылке http://nikolaevka-school.ru/teachers/socnet/user/6858/blog/ можно получить знания о сайте с помощью к школьникам.

  35. MichaelNef

    Кто из жителей нашей страны не был школяром?

    Думаю, что все. Также все мы испытывали недопонимания в выполнении домашнего задания.

    На сайте http://nikolaevka-school.ru/teachers/socnet/user/6858/blog/ можно получить знания о сайте с помощью к детям.

  36. Amazing blog! Do you have any helpful hints for aspiring writers?

    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many
    options out there that I’m totally confused .. Any tips?
    Bless you!

  37. slot online pulsa

    Interesting blog! Is your theme custom made or did you download
    it from somewhere? A theme like yours with a few simple adjustements would really make my
    blog jump out. Please let me know where you got
    your design. Bless you

  38. bintang4d

    Hello There. I discovered your blog the usage of msn. This is a really
    smartly written article. I will be sure to bookmark it and return to learn extra of your useful information. Thanks for the post.
    I’ll certainly return.

  39. I really love your blog.. Pleasant colors & theme. Did you build this web site
    yourself? Please reply back as I’m attempting to create my own personal site and would like to learn where you got this from
    or just what the theme is called. Kudos!

  40. bintang 4d

    Hello, I think your website might be having browser compatibility
    issues. When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, terrific blog!

  41. Click here

    When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment.
    Is there any way you can remove people from that service?

    Appreciate it!

  42. Hello every one, here every one is sharing these experience,
    therefore it’s nice to read this blog, and I used to visit this blog every day.

  43. That is very interesting, You’re an excessively professional blogger.
    I have joined your rss feed and stay up for in quest of extra of your fantastic post.
    Additionally, I’ve shared your web site in my social networks

  44. MichaelNef

    Кто из нас не был школяром?

    Предполагаю, что все. Также все мы испытывали трудности в выполнении домашнего задания.

    По ссылке http://nikolaevka-school.ru/teachers/socnet/user/6858/blog/5872/ можно получить знания о сайте с помощью к детям.

  45. MichaelNef

    Кто из взрослых не был школьником?

    Предполагаю, что все. Также все мы испытывали проблемы в выполнении домашнего задания.

    На веб-портале http://nikolaevka-school.ru/teachers/socnet/user/6858/blog/5872/ можно изучить информацию о сайте с помощью к ученикам.

  46. Orlandobap

    Молодежь посмотрите, что я нашел https://bus.gov.ru/forum/posts/list/60049.page!!!

    Если кто давно искал такую ветку форума, добро пожаловать! Веб-сайт реально помогает в вузе

  47. essay writer

    Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a twenty five foot drop, just
    so she can be a youtube sensation. My iPad is now destroyed and she has 83 views.

    I know this is totally off topic but I had to share it with someone!

  48. essaybot

    Heya i am for the first time here. I found this board and I find It really useful & it helped me out much.
    I hope to give something back and help others like you aided me.

  49. milan2d

    Every weekend i used to visit this web site, because i want enjoyment, for the reason that
    this this web site conations in fact fastidious funny data too.

  50. More information

    I needed to thank you for this wonderful read!!
    I certainly loved every bit of it. I have got you book marked to check out new stuff you
    post…

  51. Hey there! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really enjoy your
    content. Please let me know. Many thanks

    easy research paper topics for american history
    how to write a conclusion for a rhetorical analysis essay
    essay on corruption in 2000 words,
    easy research paper topics for american history
    curriculum vitae profesor secundaria
    easy research paper topics for american history
    how to write a conclusion for a rhetorical analysis essay
    first step in systematic problem solving
    easy research paper topics for american history
    reflective essay 2000 words
    new century health clinic case study chapter 8

  52. URL

    If you wish for to grow your experience simply keep visiting this web page
    and be updated with the most up-to-date news update posted here.

  53. pastes

    I every time emailed this webpage post page to all
    my associates, as if like to read it after that my links will too.

  54. Have you ever thought about writing an e-book or guest
    authoring on other sites? I have a blog centered on the
    same subjects you discuss and would love to have you share some stories/information. I know
    my subscribers would value your work. If you’re even remotely interested, feel free to send
    me an email.

  55. pcz

    Politechnika Częstochowska

    ul. J.H. Dąbrowskiego 69
    42-201 Częstochowa
    NIP: 573-011-14-01
    Informacje

    bip.svgBiuletyn Informacji Publicznej

    Zamówienia Publiczne

    Informacje o cookies

    Deklaracja dostępności

    Inspektor Ochrony Danych

    SARS-CoV-2
    Wydziały

    Wydział Budownictwa

    Wydział Elektryczny

    Wydział Inżynierii Mechanicznej i Informatyki

    Wydział Inżynierii Produkcji i Technologii Materiałów

    Wydział Infrastruktury i Środowiska

    Wydział Zarządzania

    logo ePUAP

    Adres skrytki podawczej Politechniki Częstochowskiej w systemie ePUAP: /PolitechnikaCzestochowska/SkrytkaESP

  56. pcz

    Politechnika Częstochowska

    ul. J.H. Dąbrowskiego 69
    42-201 Częstochowa
    NIP: 573-011-14-01
    Informacje

    bip.svgBiuletyn Informacji Publicznej

    Zamówienia Publiczne

    Informacje o cookies

    Deklaracja dostępności

    Inspektor Ochrony Danych

    SARS-CoV-2
    Wydziały

    Wydział Budownictwa

    Wydział Elektryczny

    Wydział Inżynierii Mechanicznej i Informatyki

    Wydział Inżynierii Produkcji i Technologii Materiałów

    Wydział Infrastruktury i Środowiska

    Wydział Zarządzania

    logo ePUAP

    Adres skrytki podawczej Politechniki Częstochowskiej w systemie ePUAP: /PolitechnikaCzestochowska/SkrytkaESP

  57. Hi there everyone, it’s my first go to see at this website, and
    post is in fact fruitful in favor of me, keep up posting these types of articles.

  58. Danielswozy

    Предлагаю ознакомиться со следующей заметкой об образовании в России:

    http://kvartal8b.getbb.ru/viewtopic.php?f=19&t=7167

    Образование в массы!!! Если сделаете репост – буду признательна!

  59. Danielswozy

    Предлагаю ознакомиться со следующей заметкой об образовании в России:

    [url=http://kvartal8b.getbb.ru/viewtopic.php?f=19&t=7167]http://kvartal8b.getbb.ru/viewtopic.php?f=19&t=7167[/url]

    Образование в массы!!! Если сделаете репост – буду признательна!

  60. Danielswozy

    Предлагаю ознакомиться со следующей заметкой об образовании в России:

    [url=https://kotelva.forum2x2.com/t2114-topic]https://kotelva.forum2x2.com/t2114-topic[/url]

    Образование в массы!!! Если сделаете репост – буду признательна!